American Family Auto Insurance

Get affordable car insurance quotes from top companies like American Family Auto Insurance
Looking to learn about American Family Insurance? We’ve got you covered. Keep reading to find out about American Family's pros and cons, discounts, customer reviews, and how they stack up against other insurers. Plus, we can help you compare car insurance quotes from top carriers like American Family.

Best If

  • You want many discount options or additional coverage

Worst If

  • You live in one of the 31 states that American Family doesn’t cover, or D.C.

By The Numbers

  • American Family has about 3,500 agents
  • Offers insurance in 19 states: Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon, South Dakota, Utah, Washington, and Wisconsin


    • Rated the 6th top auto insurance carrier
    • Ranked 8 out of 10
    • Cited the company’s additional coverage as excellent. But also noted that it isn’t available in all states.
    • Many claimed to have enjoyed the services provided by American Family's agents because they were flexible and explained policies thoroughly
    • But some expressed disappointment in the company's lack of follow-up with resolving claims. They also cited its past habit of cancelling people's insurance policies without notice
  • Better Business Bureau
    • Gave American Family an A-, though it is not BBB accredited
    • The year prior, American Family had a B rating. So, in the last year, their performance improved a lot
    • One factor that hurts American Family's ratings is its failure to resolve complaints at a constant, consistent level

What Does a Policy Cost?

Comparing quotes is the best way to get the lowest rates from top insurers like American Family Auto Insurance. QuoteWizard is an independent company that helps you find the right policy at your best rate.

Consumer Satisfaction and Financial Strength Ratings

Consumer Complaint Data

Total Complaints
Percent Change
Source: National Association of Insurance Commissioners

J.D. Power ratings by region (out of 1000)

  • California: N/A
  • Central: 822 — above average
  • Florida: N/A
  • Mid-Atlantic: N/A
  • New England: N/A
  • New York: N/A
  • North Central: 819 — far below average
  • Northwest: 805 — below average
  • Southeast: N/A
  • Southwest: 824 — about average
  • Texas: N/A

U.S. Auto Insurance Shopping Study (2019)

Overall Purchase Experience
Above average
Policy Offerings
Above average
Above average
Local Agent
Above average
Call Center Representativ
Insurer Website

U.S. Auto Insurance Claims Satisfaction Study (2018)

Overall Satisfaction
First Notice of Loss
Service Interaction
Above average
Repair Process
Rental Car Experience
Above average
Source: J.D. Power

Financial Ratings

A.M. Best
Excellent rating; third-highest possible
Strong rating; low credit risk

Market Share

According to the NAIC (National Association of Insurance Commissioners), American Family’s market share is 1.23 percent. This makes it the 16th largest in the nation. In the last year the company has written $7.24 billion in Property and Casualty premiums. 

Typical Discounts

Teen Safe Driver Program

American Family's home website says its Teen Safe Driver program is proven to reduce risky driving behavior by more than 70%. It encourages parents to talk to their teens about how to practice safe driving. It also allows parents to see risky driving behaviors in order to correct them. Using in-car technology, you can record driving behaviors and receive feedback from professional driving coaches. It's a great incentive to drive more safely, especially for new and young drivers.

Business Car Insurance

Business car insurance covers the car owner and his employees if/when his business is on the move.

Classic Car Insurance

This special policy allows classic car owners provides coverage that aligns with the car's value. American Family helps create a personalized policy that gives these cars the protection they need.

Roadside Assistance

American Family Emergency Roadside Service

Service's include. mechanical labor at the site of breakdown, towing, delivery of gas, tire changing, jump starts, and battery charges. You can also get locksmith services if you’re locked out.

Add this to your existing auto policy for help when your can is broken down. "Sign and Drive direct billing helps cover payments upfront.

Roadside Services covered

  • Up to 1 hour of labor on site
  • Towing to the nearest repair shop
  • Gas and oil delivery
  • Tire change
  • Jump start
  • Locksmith service

Contact Phone Number

Call 1 (800) MYAMFAM (1-800-692-6326)

Mobile Apps

My Amfam

American Family Insurance’s main mobile app. It offers all the basics of the company’s website on your mobile device. So interacting with your insurance company or agent is just one touch away. Use it to contact or search for nearby agents, file or view an auto claim, and make insurance payments. The My Amfam app is downloadable for iPhone or Android here.


This app lets you store and keep an inventory of personal items securely to the cloud. You can even upload pictures and write descriptions of your items. If you need to file a claim, all your information on your belongings is right there in your hands. Download the DreamVault app here


American Family Insurance opened for business on October 3, 1927. The company's founder was an insurance salesman named Herman Wittwer. He had the dream of selling car insurance to farmers in his home state of Wisconsin. First named Farmers, the company slowly began selling insurance to a wide range of customers. In 1963, the name was changed to American Family. Today the company offers a variety of products to people across the country.

American Family was awarded the Teen Driving Safety Leadership Award in 2010 for its Teen Safe Driver Program. This program reduced risky driving behavior by 70%. The company is also known for its annual charitable donations to the United Way. American Family also aims to be more sustainable. They're taking big steps to reduce their footprint and divert 90% of its waste away from landfills.

Claims Process

File a claim with American Family here.

American Family also offers you the option of filing a claim by calling its 1-800 number (1-800-692-6326).
If you’ve filed a claim, you can view your claim here.

Its Certified Repair Program (CRP) is unique. The company takes care of choosing a repair shop for you that is not only trusted but also customer-friendly. These direct relationships with repair shops can allow for a quicker repair process to your damaged vehicle. 

Contact Information

Claims Site
Consumer Affairs Site

Mailing Address:
American Family Insurance Co.
6000 American Parkway
Madison, WI 53783

Customer Service Phone Number: 1 (800) MY-AMFAM (692 - 6326)