Best Auto Insurance Rates in Madison, WI

On average, your neighbors pay $55 a month.

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Madison, “The Gate City”, is the third largest city in Wisconsin. If you’re a Madison driver looking for great car insurance rates, we can help you. This page covers Madison car insurance companies, rates, laws, and more.

Average Madison Car Insurance Rates

How much is car insurance in Madison, WI? Due to crime rates and traffic congestion, Madison has higher auto insurance rates than those living in rural Wisconsin. Despite this, Madison drivers are so safe, with so few accidents, that car insurance rates are much lower than the national average. The average cost of auto insurance in Wisconsin is $664.81. The national average price is $889.01.

Prices may vary depending on your zip code, limits, and coverage.

Wisconsin Average Annual Car Insurance Rates
Coverage Rates
Liability $374.37
Collision $226.00
Comprehensive $136.81
Total Cost Per Year $664.81
Price Per Month $55.40
Source: Facts + Statistics: Auto insurance

The graph below shows the change in average Wisconsin insurance rates from 2011 to 2015, the most recent year the data is available. According to the III, Washington's car insurance rates increased from $600 in 2011 to $664 in 2015, a jump of $64, or 10.76 percent.

Wisconsin average car insurance rates

QuoteWizard helps consumers compare rates from both national insurance companies and local independent agents. Comparing quotes can help you find cheap car insurance rates near Madison, Wisconsin and save up to 40% on your premium.

Last year, 9,565 Madison residents used QuoteWizard to compare auto insurance quotes in Madison, WI from multiple companies to find the cheapest rates.

Best Car Insurance Companies in Madison, WI

These are the most popular car insurance companies reported by 9,565 QuoteWizard users in Madison, Wisconsin. Out those residents, 1,074 didn’t have auto insurance.

Top 10 Vehicles in Madison

These are the most popular cars owned by Madison, WI QuoteWizard users.

  1. Toyota Prius
  2. Toyota Camry LE/ SE
  3. Honda Accord EX/LX
  4. Ford Focus SE
  5. Honda Civic EX/LX
  6. Honda CR-V EX
  7. Toyota RAV4
  8. Chevrolet Impala/LS
  9. Toyota Corolla/Base
  10. Subaru Legacy

Minimum Car Insurance Requirements in Madison, WI

Madison, Wisconsin law requires that all drivers carry minimum liability coverage of 25/50/10. Madison car insurance policy must include:

  • Individual Bodily Injury Liability (BIL): $25,000
    The maximum amount your insurer pays for a person injured in a car accident.
  • Total Bodily Injury Liability: $50,000
    The total your insurer pays for every person injured in a car accident.
  • Property Damage Liability (PDL): $10,000
    The maximum your insurer pays for property damage caused by a car accident.

You are also required to have the following underinsured coverage:

  • $25,000 uninsured motorist bodily injury per person
  • $50,000 uninsured motorist bodily injury per accident

Recommended Coverage Levels

It’s important to know that minimum coverage doesn’t include collision or comprehensive coverage. Minimum coverage pays for damages to other people and their property. It doesn’t cover your damages or medical bills. 

To make sure you have enough coverage, we recommend the following: 

  • Individual Body Injury Liability: $100,000 
  • Total Bodily Injury Liability: $300,000 
  • Property Damage Liability: $100,000 

Madison Drivers

If you live in an area that has a high streak of accidents, it can affect your rates. Madison ranks as the 45th worst city for drivers according to our study. Our data reflects accidents, speeding tickets, DUIs, and citations occurring in the US.

Driving Conditions

Factors such as weather, road conditions, and traffic affect the ease of driving in your city. That, in turn, can impact what you pay for insurance. The worse your driving conditions are, the higher your rate can be.


Like much of Wisconsin, Madison’s snowfall is something you need to prepare for. Last year Madison had over 45 inches of snow. This is almost twice the national average of 26 inches a year. Snow and icy roads make for hazardous driving, so be careful.

Road Conditions

Madison drivers pay $637 per year in costs due to driving on poorly kept roads. Wisconsin roads in general need repair.

Traffic Congestion

The average commute time for drivers in Madison is 19.6 minutes. This is almost five minutes lower than the national average.

Moving Violations

Tickets and accidents are a leading cause of rate increases. If you have too many tickets, your insurers might require you to purchase expensive high-risk insurance.

Traffic Tickets

In 2017 the Madison Police Department wrote 6,622 speeding citations. If you get a speeding ticket or traffic citation, expect a rate increase. If you get multiple, it’s possible your insurer will cancel your coverage.

DUI and DWAI Arrests

There are many penalties if you're found guilty of DUI in Madison. They include fines ranging between $150 and $900, six to nine months license suspension, and ignition interlock device requirement.

Wisconsin is one of the few states where a first offense DUI is a civil offense and not a crime. This means that the penalties can be more serious and much longer lasting. It’s in your best interest to avoid one.

Plus, it also leads to insurance increases. Our data shows drivers with a DUI offense can expect to pay an average of $830 more per year for car insurance.

SR-22 DUI/DWAI Insurance

If you need to reinstate your driver’s license in Madison after a DUI, you will need an SR-22. An SR-22 shows proof of financial responsibility and minimum insurance. Wisconsin requires $25,000 in liability, $50,000 towards personal injury or death, and $10,000 in property damage.

You are required to maintain the SR-22 for three years starting from the date you’re able to reinstate your Wisconsin license. If there is a lapse in insurance during that three-year period, your license will be suspended again.

Car Accident Statistics

Living in an area with high accident rates can result in higher insurance costs. Dane County had 11,825 car crashes in 2016.

Traffic Fatalities

In 2017 there were 32 auto fatalities in Dane County. This is slight decrease from 38 fatalities in 2016.

Vehicle Theft Rates

Areas with a high rate of car theft risky for insurers. This can lead to higher premiums, especially if you drive a commonly-stolen car. Madison reported 449 car thefts in 2017, a 15.14 percent increase over 381 thefts in 2016.

Car Insurance Discounts in Madison

Looking to save money on your car insurance in Madison? There are many discount options available to get a lower rate:

  1. Are you married? Insurers may offer discounts to married couples 
  2. If you’re 55 or over, see if a senior citizens discount is available 
  3. Do you have more than one car? See if your insurer provides a multiple car discount
  4. If you have a poor driving history with ticket or accidents you will end up paying more. But people with clean driving records almost always pay less
  5. Bundle your car insurance with your home or renters policy. It can cut up to 20 percent off your total bill 
  6. There are discount rates for active and retired members of the Military, National Guard, or Reserves LLC has made every effort to ensure that the information on this site is correct, but we cannot guarantee that it is free of inaccuracies, errors, or omissions. All content and services provided on or through this site are provided "as is" and "as available" for use. LLC makes no representations or warranties of any kind, express or implied, as to the operation of this site or to the information, content, materials, or products included on this site. You expressly agree that your use of this site is at your sole risk.