In a state full of winter driving months, you’d expect to see a high number of incidents on the roads of Wisconsin. However, drivers in the Badger state are seasoned veterans when it comes to driving in winter conditions. NHTSA fatality data has Wisconsin drivers below the national average (11.40) in road fatalities with 10.58 per 100,000 people in 2017. Drivers are generally pretty safe in the state.

According to QuoteWizard best and worst driver studies Wisconsin typically ranks near the middle of the pack in overall driver quality. However, that ranking slipped to 17th worst driving state in 2018. Even Milwaukee and Madison rate in the top half of driver quality in the nation. With an above average quality driver profile in the state, we here at QuoteWizard wanted to find where the best and worst drivers in the state of Wisconsin are.

To determine overall driver quality in Wisconsin, we ranked the 50 largest cities in the state. We analyzed over 49,000 insurance quotes from Wisconsin drivers using and ranked cities by the highest rate of incidents. Incidents include accidents, speeding tickets, DUIs, and citations.

Worst driving cities in Wisconsin

Rank (worst) City
1 Mount Pleasant
2 Racine
3 Franklin
4 Menomonee Falls
5 Germantown
6 Caledonia
7 Mequon
8 Menomonie
9 Oconomowoc
10 Stevens Point
11 Oshkosh
12 Fond du Lac
13 Pleasant Prairie
14 Kenosha
15 La Crosse
16 Waukesha
17 Janesville
18 Wausau
19 Muskego
20 West Allis
21 South Milwaukee
22 Fitchburg
23 New Berlin
24 Madison
25 Appleton

Mount Pleasant

Right along busy I-94, Mount Pleasant is in a high traffic spot that makes it a perfect location for incidents. Folks traveling from Milwaukee to Chicago are bound to find themselves in heavy traffic in Mount Pleasant. The combination of traffic and bad drivers in Mount Pleasant puts the city on top as the worst drivers in the state. Luckily, Racine county only had 5.61 road fatalities per 100,000 people in 2017. Well below the state average of 10.58 per 100,000 people.


Sure enough, right next door to the worst driving city is the second worst drivers in Wisconsin. Racine is tucked away on the shores of Lake Michigan away from all the traffic that Mount Pleasant deals with. However, given the proximity to Mount Pleasant I’m willing to believe it’s really the drivers in both cities that are dragging down their ranking. Again, the good news is that Racine county does have a below average road fatality rate.


Let’s make it three-for-three in worst driving cities all bordering each other. Franklin sits just one town northwest of Mount Pleasant. I’d give Franklin and Mount Pleasant the benefit of the doubt given their traffic levels. But, with the top three worst driving cities all next to each other, it must be something in the water. Wilwaukee county did have 9.03 road fatalities per 100,000 drivers in 2017.

Best driving Cities in Wisconsin

Rank (Best) City
1 Superior
2 Onalaska
3 Middleton
4 Howard
5 Cudahy
6 Ashwaubenon
7 Green Bay
8 Beloit
9 De Pere
10 Oak Creek
11 Wisconsin Rapids
12 Menasha
13 Marshfield
14 Milwaukee
15 Manitowoc
16 Wauwatosa
17 West Bend
18 Sheboygan
19 Sun Prairie
20 Eau Claire
21 Watertown
22 Brookfield
23 Greenfield
24 Fox Crossing
25 Neenah


Tucked away in the very corner of the state, Superior takes the top spot as the best drivers. Rightfully so, the city sitting on its namesake lake is so far away from any traffic areas avoiding road incidents. Douglas county accounted for 9.24 road fatalities per 100,000 people in 2017.


Another city completely out of the way from the busy city traffic, Onalaska drivers have the luxury of quiet roads. That’s not to take anything away from their quality of driving. Folks in Onalaska must practice their safe driving habits daily. La Crosse county had 10.15 road fatalities per 100,000 people in 2017.


Close, but not too close to the busy streets of Madison is the third best driving city in the state. Middleton does have the advantage of being out of the way of one of the rowdiest college party towns in the country. Still, the drivers of Middleton deserve credit for their quality road skills. Dane county had 5.97 road fatalities per 100,000 people in 2017.


The QuoteWizard research team evaluated driver quality from the 50 largest cities in Wisconsin by population. We analyzed 2018 data of over 49,000 insurance quotes from Wisconsin drivers using QuoteWizard to find the rate of overall incidents in each city. Incidents include accidents, speeding tickets, DUIs, and citations.

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