So how much do you know about the internet lead you just bought before you call the prospect?
When working leads, it is always beneficial to have as much information about the consumer as possible. Knowing your insurance consumer can helps you have context when talking to people, sell smarter, and respond according to their preferences. The demographics and behaviors of internet leads versus referrals are night and day. If you follow up with both leads the same way you will not have the right approach half the time. This infographic will highlight the five different online personality types in conjunction with our online insurance consumer profiles.
Are you surprised by the statistics of these online consumers?