Best Life Insurance Rates in Virginia

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Virginia has contributed much to the US. The first Thanksgiving was held in Virginia in 1621. The College of William and Mary is the oldest public college in the nation. George Washington signed the first US Patent Grant in Virginia in 1790. Dr. Walter Reed figured out the cause of Yellow Fever in Virginia in 1901. Since then, Virginia has given the world Chapstick, test tube babies, abdominal surgery and the microphone. With average rates of smoking, cancer, and life expectancy, average life insurance rates in Virginia should resemble the national average.

Virginia Life Insurance Quotes

Searching for the best life insurance can be taxing. So, relax and let someone else do the majority of the work for you.

QuoteWizard will connect you with a number of top life insurers. Then you can compare quotes and get the most competitive rate in Virginia.

Life Insurance Rate Factors in Virginia

Below are the major factors that affect life insurance rates.

Age - Age is one of the largest factors affecting life insurance rates. The younger you are when you purchase a policy, the less likely it is that it will pay out. So the lower your rates.

Life expectancy at birth in Virginia is 79.0 years, almost the exact same as life expectancy at birth for the US overall, which is 78.9 years. What if you purchased a 30-year term insurance policy in Virginia at age 53? You'd be more likely than not to pass away before 83 years of age, the end of the term.

But what if you were 33 years old and purchased a 30-year term life policy? You'd be well under Virginia’s life expectancy of 79.0 years old when the policy term ended. And you’d be a much lower risk to insure and would therefore pay much lower rates than the person in the former example.

Driving Record - Car accidents are incredibly common. They kill more than 30,000 people per year. If someone has a driving record littered with moving violations, they are at an increased risk of a premature demise. The result is rates.

Firearm Deaths - Places that have higher rates of accidental or premature death generally pay higher rates. A significant part of these untimely deaths comes from firearm injuries, which account for about 33,000 deaths in the US every year. In Virginia, the death rate from injury due to firearms is 10.2 per 100,000 deaths, only slightly lower than the national average firearm death rate, which is 10.4 per 100,000.

Gender - Women live longer than men on average. So they pay less for insurance than a similar man would. In Virginia, the percentage of the population that’s female is 50.8%. The percentage that’s male is 49.2%. In the US as a whole, women are 50.8% of the population, and men are 49.2% of the population.

Gender of Virginia residents that used QuoteWizard last year.


Health History - Most of us have one or two minor health issues. But if you have a serious illness or a family history of such illnesses it can impact your insurance rates.

There are conditions like heart disease or cancer that can make your insurance premiums much higher. In some cases, a pre-existing condition can make you ineligible. That's why it’s important to get life insurance before something serious happens.

Percentage of QuoteWizard users in Virginia that indicated whether they where healthy or had minor or major health issues.


Lifestyle & Hobbies - People who engage in adventure sports or who have potentially dangerous hobbies will pay more for insurance.

Marital Status - Married people live longer and are healthier than similar single people. So, if you’re married, you can get a modest discount on life insurance. In Virginia in 2009, the rate of marriage for people over 15 was 39.3 per 1,000 people. The rate of divorce was 19.1 per 1,000 people. And the rate of widowhood was 10.2 per 1,000 people.

Marriage status of Virginia residents that used QuoteWizard last year.


Occupation - People with hazardous jobs like logging and fishing will pay higher rates than someone with a less dangerous, mundane office job. The most common job in Virginia, proportionally, is legal support.

Tobacco Use - Tobacco users don’t live as long as non-tobacco users. So tobacco users pay much more for life insurance. Tobacco use is associated with a number of health complications, such as heart disease, stroke, and COPD. Any of which may cause higher rates as well as an earlier death.

As of 2013, the national average rate of smoking was 19%. To compare to the most recent data available, in 2014, approximately 19.0% of Virginia adults smoked cigarettes – about 1,225,000 adults.

Percentage of QuoteWizard users in Virginia that indicated that they smoke last year.

87%Don't Smoke

Travel - If you regularly travel to developing countries, particularly countries on the US State Department’s Warning List, you will pay more for your insurance than a traveler who sticks to developed countries.

Value of Policy - It shouldn’t come as a huge surprise that one of the largest, if not the largest contributing factor, to a life insurance policy’s premiums is the value of the policy. As with anything, you get what you pay for; the more protection that you purchase, the higher the premiums.

Weight - Obesity has surpassed smoking to become America’s largest public health cost and problem. Like tobacco use, obese or seriously overweight people have a shorter life expectancy, which means an increased probability of their policy being paid out. Obesity increases the likelihood of health problems like heart disease, stroke, diabetes, and some cancers. So overweight and obese individuals can expect to pay higher rates.

As of 2013, the adult obesity rate in Virginia was 27.2%. This makes Virginia the #32 most obese state. Overall, the average obesity rate in the US is 34.9%.

While each of these factors plays a big role in the cost of your policy, some aspects of life insurance are entirely individual. Insurance companies calculate your rates based on your own health, habits, and lifestyle. That’s why shopping around and comparing quotes is so important–to make sure you’re getting the best rate possible.

Leading Causes of Death US vs. Virginia  –  2013

Source: US Centers for Disease Control
Rank Cause of Death Total Deaths Death Rate State Rank US Death Rate*
1 Heart Disease 13,663 157.2 27th 169.8
2 Cancer 14,414 162.0 29th 163.2
3 Lower Respiratory Disease 3,181 37.3 40th 42.1
4 Accidents 2,951 34.9 42nd (tie) 39.4
5 Stroke 3,287 38.6 17th 36.2
6 Alzheimer's Disease 1,642 19.7 37th 23.5
7 Diabetes 1,626 18.4 42nd 21.2
8 Influenza/Pneumonia 1,442 17.0 20th 15.9
9 Kidney Disease 1,547 18.0 9th (tie) 13.2
10 Suicide 1,072 12.5 36th 12.6
*Death Rate calculated as: (deaths from that cause / total population) / 100,000

Virginia Life Insurance Market Share – 2013

Source: Insurance Information Institute
Rank Company Direct Premiums Written (in thousands) Market Share
1 Lincoln National Corp. $748,319 6.2%
2 Prudential Financial Inc. $720,740 6.0%
3 Jackson National Life Group $654,402 5.5%
4 New York Life Insurance Group $608,981 5.1%
5 Massachusetts Mutual Life Insurance Co. $594,500 5.0%
6 MetLife Inc. $588,317 4.9%
7 Manulife Financial Corp. $583,915 4.9%
8 American International Group $561,219 4.7%
9 AEGON $507,288 4.2%
10 Principal Financial Group Inc. $474,452 3.2%

Financial Strength Ratings of Top Virginia Life Insurers

Source: A.M. Best (Ratings as of 9/8/2015)

  • Lincoln National Corp.: A+
  • Prudential Financial Corp: A+
  • Jackson National Life Group: A+
  • New York Life Insurance Group: A++
  • Massachusetts Mutual Life Insurance Co.: A++
  • MetLife.: A+
  • Manulife Financial Corp.: NR
  • American International Group: A
  • AEGON: A+
  • Principal Financial Group Inc.: A+
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Rating Guide

Virginia Life Insurance Regulations

Insurance in Virginia is governed by the laws defined by Title 38.2 of the Code of Virginia, as outlined by the Virginia General Assembly.

This legislation is used to regulate claims and provide certain protections to Virginia consumers, for example:

Personal Information Protection: In Virginia, law protects personal information, so insurance companies need a client’s consent before sharing any personal information with third parties. This includes health information, such as medical history. Every insurance company has different policies regarding personal information protection, so be sure to double check with your insurer.

Timely Payment of Claims: In Virginia, it is required that insurance companies pay out claims in a timely manner. When a life insurance claim is filed, unlike other states, there is no specific amount of time mandated before payment must occur. If unreasonable delay occurs, the state will fine, penalize, and/or sanction the insurance company, so claims are usually paid within 60 days.

These regulations don’t just protect consumers; they also protect insurance companies from fraud. For example, Virginia life insurers may challenge any information in your insurance application for up to two years from the policy’s effective date. If they find any evidence of fraud, they can terminate your policy immediately.

Virginia Life & Health Insurance Guaranty Association

This organization assists the customers of any insurance company that is found to be insolvent. If you have concerns about the financial well-being of your insurance carrier, you should contact the VLHIGA. Their contact info is below:

(804) 282 – 2240
Virginia Life, Accident, and Sickness Insurance Guaranty Association c/o APM Management Services, Inc.
1503 Santa Rosa Road, Suite 101
Henrico, VA 23229-5105

Virginia Bureau of Insurance

Insurance Commissioner:
Scott A. White
Insurance Hotline:
(800) 552 – 7945
Office Hours:
Monday - Friday
8:15 am to 5:00 pm
File a Consumer Insurance Complaint
Complaint Page

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