Hi! I'm Erin Ollila, writer and content strategist. I help brands and businesses embrace storytelling as an integral part of their sales strategy.
Articles By ErinDeveloping Customer Touch Points for Better Responses
You take pride in your customer service, which is why when you lose customers or can’t close a deal, you’re crushed.Crushed.So what can you do to ensure your customer’s happiness? Their experience is26 Sales Questions Agents NEED to Ask Insurance Leads
Ask these conversational style sales questions to your insurance leads to keep the discussion flowing and provide more in-depth information about their intent and needs.12 Steps to a Compelling Insurance Presentation
Use these 12 easy steps to make your next insurance presentation to new prospects standout. The results will speak for themselves.7 Inspirational Sales Quotes for the Toughest Days of Selling
These seven inspirational sales quotes will boost anyone’s mood – even on the days when selling seems impossible and nothing is going right.Earning Back Client Trust After You've Lost It
Even the best salesperson make mistakes. If you find yourself in the wrong, and are wondering how to earn a client's trust back, don’t hesitate. Take immediate action.How to Sell Life Insurance Successfully with 5 Simple Tips
Knowing how to sell life insurance successfully hinges on an agent's ability to effectively leverage consumer touch points and communication channels. Here are 5 tips to help agents succeed.Insurance Sales Strategies for Attracting and Retaining Customers
Review these 8 common insurance sales strategies that help attract and close new, qualified leads as well as retain existing customers.Upselling Insurance Products & Using It to Increase Customer Value
Up-selling insurance products is a great way to increase a customer's lifetime value. Learn how to use this technique to increase sales and offer more value.Cold Calling Introductions That Start Conversations
The key to mastering introductory cold calls is being a confident talker. Here are cold calling introductions to move past hello (without getting hung up on).4 Sales Emails Your Customers Actually Want to Receive
Don’t let your sales emails find their way to the trash. Here’s how to craft emails that will convert prospects into customers.A Practical Guide to Selling Renters Insurance
Renters insurance is a great product to attract new customers! If you're renting any living unit, consider buying a renters insurance policy today.