The General Auto Insurance

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Looking to learn about The General Insurance? We’ve got you covered. Keep reading to find out about The General's pros and cons, discounts, customer reviews, and how they stack up against other insurers. Plus, we can help you compare car insurance quotes from top carriers like The General.

Best If

  • You don’t have a perfect driving record but still want affordable insurance rates

Worst If

  • You want good customer service and consistency

By The Numbers

  • The General offers insurance in 34 states
  • States excluded: Alaska, Delaware, Hawaii, Kentucky, Maine, Maryland, Massachusetts, Michigan, Mississippi, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Vermont, and Wyoming


    • Gave The General 1.5 out of 5 stars
    • Some consumers raved about The General’s flexibility with providing coverage to people with imperfect driving records
    • Some consumers criticized the unhelpful and unfriendly customer service
    • Liked the company's online quote tool that gives you a quote after answering a few simple questions
    • Liked the ability to make changes to your policy online if need be
    • Criticized the company's lack of an accident-forgiveness program as well as only having the phone as an option for filing claims
    • Gave The General 4.5 out of 5 stars
    • Liked the company's cheap, affordable rates and that it accepts drivers with less-than-perfect driving records
    • Criticized the company for not having many auto discounts

What Does a Policy Cost?

Comparing quotes is the best way to get the lowest rates from top insurers like The General Auto Insurance. QuoteWizard is an independent company that helps you find the right policy at the best rate.

Consumer Satisfaction and Financial Strength Ratings

Consumer Complaint Data

Total Complaints
Percent Change
Source: National Association of Insurance Commissioners

J.D. Power ratings by region (out of 1000)

  • California: N/A
  • Central: 814 — about average
  • Florida: N/A
  • Mid-Atlantic: N/A
  • New England: N/A
  • New York: 792 — below average
  • North Central: 809 — about average
  • Northwest: 792 — about average
  • Southeast: N/A
  • Southwest: 817 — above average
  • Texas: 792 — lowest rated

U.S. Auto Insurance Shopping Study (2019)

Overall Purchase Experience
Above average
Policy Offerings
Above average
Above average
Local Agent
Above average
Call Center Representativ
Insurer Website

U.S. Auto Insurance Claims Satisfaction Study (2018)

Overall Satisfaction
First Notice of Loss
Service Interaction
Above average
Repair Process
Rental Car Experience
Above average
Source: J.D. Power

Financial Ratings

A.M. Best
Excellent rating; fourth highest possible

Market Share

Since The General is owned by American Family Insurance, we’ve included the market share for American Family. The company’s market share was at 1.23 percent in 2016. That same year, it wrote $7.24 million in Property and Casualty premiums.

Roadside Assistance

The General 24/7 Roadside Assistance

The General's roadside assistance plan is provided thru a partnership with Nation Safe Driver (NSD). Roadside assistance isn't purchased with you General auto insurance policy, it's a membership with Nation Safe Driver. Plans cost $10/month.

Services Covered

  • Towing
  • Battery service
  • Fuel delivery
  • Lock-out service

Mobile Apps

The General Mobile App

This app grants users easy access to their policy info on their mobile devices. It also lets them pay their insurance premiums, view their insurance ID cards, and even get a quote.

Download the The General mobile app for iPhone.

Download the app for Android.


The General was founded in 1963 under the name of Permanent Insurance Agency. It wasn’t until 1997 that its name officially changed to The General. In 2013, American Family Insurance assumed ownership of the company.

Claims Process

To file or track a claim with The General, call 1-800-280-1466 and select option #3. 

Contact Information

Claims Site
Customer Service Site

Mailing Address:
2636 Elm Hill Pike Suite 510
Nashville, TN 37214

Customer Service Phone Number: 1 (866) 519-7422