Compare Country Financial vs. The General Insurance


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Country Financial and The General are two big names in the auto insurance world. Country Financial was founded in 1925 and The General was founded in 1963. Both companies have their strengths and weaknesses. For instance, Country Financial has a helpful customer service and claims process, while The General has flexibility assisting drivers with less than perfect driving records. On the other hand, The General lacks helpful and consistent customer service, and Country Financial has a fairly limited online quoting system. Still, Country Financial and The General offer customers mobile apps, and a variety of discounts. So which one offers the kinds of discounts, services, and even customer ratings that best fit your car insurance wants and needs? Keep reading to find out.

Best If/Worst If

  Country Financial The General
Best If Country Financial
  • You want good discounts and a simple online platform
The General
  • You don’t have a perfect driving record but still want affordable insurance rates
Worst If Country Financial
  • You want an extensive online quote system--Country Financial’s is quite limited
The General
  • You want good customer service and consistency

Special Car Insurance Discounts

Country Financial The General
Country Financial The General

Standard Car Insurance Discounts

Bundling Coverage Discounts Country Financial The General
Home and Car
Car and Life
Vehicle Type and Safety Features Country Financial The General
Alternative Fuel
Electronic Stability Control (ESC)
Anti-Lock Brake
Passive Restraint
New Car
Economy Car
Utility Vehicle
Farm or Ranch Vehicle
Driving Record and Insurance History Country Financial The General
Accident Free/Good Driver
Prior Insurance
Long Term Policy Holder
Defensive Driving Course
Student, Professional, and Club Memberships Country Financial The General
Affinity Group
College Graduate
Good Student
Resident Student
Organization or Club Membership
Farm Bureau Member
Special Circumstances Country Financial The General
Telematics Device
Low Mileage
Short Commute
Days Per Week Driven
Other Discounts Country Financial The General
Paid in Full
Advance Renewal
Electronic Funds Transfer
Senior Driver
55 and Retired

Consumer Complaint Data

Country Financial Car Insurance The General Insurance
2016 4 13
2015 2 14
2014 2 3
2013 4 4

U.S. Auto Insurance Shopping Study (2016)

Country Financial Car Insurance The General Insurance
Overall Purchase Experience Above average
Policy Offerings Above average
Pricing Above average
Local Agent Above average
Call Center Representative --
Insurer Website --

U.S. Auto Insurance Claims Satisfaction Study (2015)

Country Financial Car Insurance The General Insurance
Overall Satisfaction Average Average
First Notice of Loss Average Average
Service Interaction Above average Above average
Appraisal Average Average
Repair Process Average Average
Rental Car Experience Average Above average
Settlement Below average Average

Financial Strength Ratings

Country Financial Car Insurance The General Insurance
A.M. Best A+ A-
Moody's -- --
S&P's -- --

Mobile Apps

Country Financial The General
Country Financial

Snap N Send by Country Financial is an app that lets you record your Vehicle Identification Number (VIN) and take photos of the damages to your vehicle. You can then send the photos to Country Financial and get a repair estimate within minutes. To download Snap N Send, click here.

The General

The General Mobile App grants users easy access to their policy info on their mobile devices. It also lets them pay their insurance premiums, view their insurance ID cards, and even get a quote.

To download the app for iPhone, click here. To download the app for Android, click here.

Roadside Assistance

Country Financial The General
Country Financial


COUNTRY Road Service coverage on your policy will cover up to $100 for a tow to the nearest service center. Also, pay up to $100 for locksmith services and gas delivery.

Services Covered

  • Towing
  • Locksmith
  • Gas deliver

Contact Phone Number

For towing or other roadside services, you can call 866-COUNTRY (866-268-6879).

Roadside assistance is available 24 hours a day, 7 days a week.

The General

The General 24/7 Roadside Assistance

The General's roadside assistance plan is provided thru a partnership with Nation Safe Driver (NSD). Roadside assistance isn't purchased with you General auto insurance policy, it's a membership with Nation Safe Driver. Plans cost $10/month.

Services Covered

  • Towing
  • Battery service
  • Fuel delivery
  • Lock-out service