American Family Car Insurance

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Deciding which insurance company to use to manage your auto insurance policies? Keep reading to find out more information on American Family Insurance and see whether it’s the right provider for you. You’ll learn which states the company serves and where the company fits in terms of financial strength. We also provide sources that show how consumers view their experience with the company, as well as information on the many discounts it offers. Finally, we’ll walk you through how American Family handles its claims process. From there, you’ll have all the tools you need to decide whether American Family is the right insurance provider for you.

Best If

  • You want many discount options or additional coverage

Worst If

  • You live in one of the 31 states that American Family doesn’t cover, or D.C.

By The Numbers

  • American Family has about 3,500 agents
  • Offers insurance in 19 states: Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon, South Dakota, Utah, Washington, and Wisconsin

Consumer Reviews

    • Rated the 6th top auto insurance carrier
    • Ranked 8 out of 10
    • Cited the company’s additional coverage as excellent, but also noted that it isn’t available in all states.
    • Many claimed to have enjoyed the services provided by American Family's agents because they were flexible and explained policies thoroughly
    • However, some expressed disappointment in the company's lack of follow-up with resolving claims, and its past habit of cancelling people's insurance policies without notice
  • Better Business Bureau
    • Gave American Family an A-, though it is not BBB accredited
    • The year prior, American Family had a B rating, meaning that in the last year, the company's performance improved significantly
    • However, one factor that continues to hurt American Family's ratings is its failure to resolve complaints at a constant, consistent level

Consumer Satisfaction and Financial Strength Ratings

Consumer Complaint Data

Total Complaints
Percent Change
Source: National Association of Insurance Commissioners

J.D. Power ratings by region (out of 1000)

  • California: N/A
  • Central: 822 — above average
  • Florida: N/A
  • Mid-Atlantic: N/A
  • New England: N/A
  • New York: N/A
  • North Central: 819 — far below average
  • Northwest: 805 — below average
  • Southeast: N/A
  • Southwest: 824 — about average
  • Texas: N/A

U.S. Auto Insurance Shopping Study (2016)

Overall Purchase Experience
Above average
Policy Offerings
Above average
Above average
Local Agent
Above average
Call Center Representativ
Insurer Website

U.S. Auto Insurance Claims Satisfaction Study (2015)

Overall Satisfaction
First Notice of Loss
Service Interaction
Above average
Repair Process
Rental Car Experience
Above average
Source: J.D. Power

Financial Ratings

A.M. Best
Excellent rating; third-highest possible
Strong rating; low credit risk

Market Share

According to the NAIC (National Association of Insurance Commissioners), American Family’s market share is 1.23 percent, the 16th largest in the nation. Also, in the last year the company has written $7.24 billion in Property and Casualty premiums. 

Typical Discounts

Teen Safe Driver Program
According to the American Family's home website, the Teen Safe Driver program is proven to reduce risky driving behavior by more than 70%. It encourages parents to talk to their teens about how to practice safe driving. It also allows parents to see risky driving behaviors in order to correct them. Using in-car technology, you can record driving behaviors and receive feedback from professional driving coaches. It's a great incentive to drive more safely, especially for new and young drivers.

Business Car Insurance
Business car insurance covers the car owner and his employees if/when his business is on the move.

Classic Car Insurance
For owners of old, classic cars, this special policy allows them to acquire coverage that aligns with the car's value. American Family works with these special car owners to create a personalized policy that gives them and their cars the protection they need.

Roadside Assistance

American Family Emergency Roadside Service

American Family's roadside service includes mechanical labor at the site of breakdown, towing, delivery of gas, tire changing, jump starts, battery charges, and locksmith services if you’re locked out.

Add Emergency Roadside Service to your existing auto policy to help pay for service and support when your can is broken down. "Sign and Drive direct billing helps cover payments upfront.

Roadside Services covered

  • Up to 1 hour of labor on site
  • Towing to the nearest repair shop
  • Gas and oil delivery
  • Tire change
  • Jump start
  • Locksmith service

Contact Phone Number

American Family’s Emergency Roadside Coverage is available by calling 1 (800) MYAMFAM (1-800-692-6326).

Mobile Apps

My Amfam is American Family Insurance’s main mobile app. It offers all the basics of the company’s website on your mobile device, so interacting with your insurance company or agent is just one touch away. You can use it to contact or search for nearby agents, file or view an auto claim, and even pay your insurance premiums. The app is downloadable for iPhone or Android here.

DreamVault is an app from American Family that lets you store and keep an inventory of personal items securely to the cloud. You can even upload pictures and write descriptions of your items so that in the event you have to file a claim, all your information on your belongings is literally right there in your hands. Download DreamVault here


American Family Insurance opened for business on October 3, 1927. An insurance salesman named Herman Wittwer had the dream of selling car insurance to farmers in his home state of Wisconsin. Originally named Farmers, the company slowly began selling insurance to a wide range of customers. In 1963, the name was changed to American Family, and today offers a variety of products to people across the country.

American Family was awarded the Teen Driving Safety Leadership Award in 2010 for its Teen Safe Driver Program, which was found to reduce risky driving behavior by 70%. The company is also known for its annual charitable donations to the United Way. American Family also aims to be more sustainable, and is taking big steps to reduce their footprint and divert 90% of its waste away from landfills.

Claims Process

To file a claim with American Family, click here.
American Family also offers you the option of filing a claim by calling its 1-800 number (1-800-692-6326).
If you’ve filed a claim, and wish to view it, you can do so here.

Its Certified Repair Program (CRP) is unique. The company takes care of choosing a repair shop for you that is not only trusted but also customer-friendly. These direct relationships with repair shops can allow for a quicker repair process to your damaged vehicle. 

Contact Information

Claims Site
Consumer Affairs Site

Mailing Address:
American Family Insurance Co.
6000 American Parkway
Madison, WI 53783

Customer Service Phone Number: 1 (800) MY-AMFAM (692 - 6326)